Hawaiian Tropic
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The company was founded by Ron Rice in After rapid success, he became the largest private manufacturer of sun care products in the United States until being acquired in May by Playtex Products, Inc. When combined with Playtex's other brand of sun care, Banana Boat, Playtex is the largest manufacturer of sun care products in the Western Hemisphere. The company sponsored bikini competitions to seek women to serve as spokesmodels for their products. Many winners appeared later in advertising campaigns, swimwear, erotic magazines, and lingerie catalogs.