Miley Cyrus Reveals How Her Infamous VMA Performance Changed Her Life 'Forever'

Our team focused on six different Public Relations tactics and theories that Miley utilized at her VMA performance, and in the time following. Miley was selective in the media she chose to engage with, in order to optimize retention. Agenda Setting— Miley manipulated the media to her advantage by creating immense hype surrounding her new image, and becoming the main point of discussion throughout major platforms. She was the most talked about and recognized individual across multiple media platforms. Through uses and gratification theory, Miley chose major channels to respond to the fans and critics of her newly blossoming career.